The Pivot: Swap Parcels for Posts Let’s be honest: shipping physical gifts is expensive, and writing 500 cards is exhausting. This year, skip the postage fees. Instead of sending "stuff," send a piece of yourself. Digital storytelling scales infinitely better than physical mail—whether it’s for your best friend or a random subscriber.
The Asset: Share Emotion, Not Things Your currency this season is connection. Share a funny memory, a wild idea, or a spark of whimsy. It’s about offering value through entertainment and emotion. Don't worry about who is watching—create for friends, "frenemies," and everyone in between.
The Execution: Create "Digital Snacks" Think of your content like an Advent calendar.
The Schedule: You don't need a rigid timeline. Do a daily countdown or post every few days. Podcast Once a day (or so) for 25 days over the month of December.
The Format: Keep it bite-sized and satisfying, like a single square of chocolate or a sip of champagne. Show length is up to you. Most vary from 3 - 5 Min.
The Goal: Above all, keep it fun.
Merry Christmas, everyone!
Start Date: 12/1/2025End Date: 12/25/2025
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